Growth Marketing
Marketing Operations
Demand Generation
- GTM Demand Generation
- B2B SaaS Marketing Operations
- Tech LATAM → Global
About Me
Growth Marketing Manager with over 7 years of experience driving demand generation and revenue growth for B2B SaaS and technology companies. He specializes in building predictable pipeline through multi-channel strategies, combining demand generation, marketing operations, and GTM execution with a strong focus on ROI and performance. With experience across LATAM and a global mindset, he excels at aligning marketing and sales, structuring scalable processes, and delivering data-driven results in fast-growing environments.
What I Do
My Resume
Experience
- 1 Apr 2026 - Present Digital Marketing & Innovation Consultant Editora Ipesi Ongoing digital marketing consulting for a specialized industrial media publisher. CMS content management, monthly analytics & advertising performance reporting, banner management, and digital presence optimization.
- 2 Jun 2024 - Mar 2026 Marketing Coordinator Suljett do Brasil Led end-to-end B2B marketing strategy for an industrial technology company. Achieved 200%+ ROI on Google Ads campaigns. Managed paid media across Google Ads, LinkedIn, and email marketing aligned with sales targets. Coordinated vendors and agencies across marketing, sales, and leadership.
- 3 Nov 2021 - Jun 2024 Digital Marketing Analyst SoftExpert — Software for Excellence Executed LATAM demand generation campaigns across Google Ads, Facebook Ads, and LinkedIn Ads. Built performance dashboards using Google Data Studio and Analytics. Collaborated with global marketing teams on pipeline growth and market analysis.
- 4 2019 - 2021 Web Consultant & Marketing Specialist Independent Delivered digital marketing strategies including SEO, paid media, and website development for SMBs across multiple sectors. Full-stack web development background enabling technical execution alongside marketing strategy.
Education
- 5 2022 - 2023 Strategic Marketing Management Senac São Paulo Postgraduate specialization in strategic marketing management, covering brand positioning, market analysis, and integrated marketing planning.
- 6 2007 - 2011 Bachelor's in Marketing Universidade Anhembi Morumbi Bachelor's degree in Marketing with focus on administration, business strategy, and consumer behavior.
- 7 2000 - 2002 Web Design & IT Systems Senac São Paulo Technical formation in web design and information technology systems, providing the full-stack development foundation that complements the marketing career.
Recent Blog
The Importance of Web Design
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Tips for Healthy Teeth
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10 Web Design Tips From Experts
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How to Make Better User Interface
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